The personal branding concept suggests that success comes from self-packaging. Online Personal Branding is best known as online identity management (OIM), online image management or personal reputation management (PRM).
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Don't delay your crisis planning. Don't ruin your hard-won reputation by handling difficult situations badly! The directors and PR team of that hotel this morning went to sleep last evening little the actual blast of unwelcome publicity that was facing them this day time. Hopefully, their PR Communications Plan has to be a trusted aide today!